Things That Make Me Happy

 
Yesterday afternoon I received a postcard from Danza del Sol Winery that thanked me for joining "The Danza family", and I'm glad I did.

There's no doubt this postcard is a nice gesture, but what really pleased me was how its message was delivered. The message on its back, as well as my name and address, were handwritten with a pen. 

When I was in sales half a lifetime ago, I used to mail handwritten thank you cards just like this one to my new clients. I was the only one in the company who did it, and to this day I still believe this helped me generate referrals from those new customers.

That right there is the biggest reason why I'm thrilled to receive this thank you card. I won't name the kind person who signed it, but they clearly understand how sales works.

I look forward to paying them a visit in July for my wine club pickup... or perhaps sooner than that? I'm not against the idea of making a second trip in June, y'all.